Fallon & Byrne’s new 10,000 sq ft (900sqm) speciality food hall will significantly enhance the centre’s food and beverage offer. Split over two floors, customers will be able to choose from a wide range of the best Irish and international artisan products and brands. Shoppers can also look forward to an ‘al fresco’ dining option with a new outdoor terrace that will surround the front of the store.
To be located in Ashgrove Terrace, Fallon & Byrne will anchor Hammerson’s Pembroke Square development project. Plans for this project are set to reinvigorate a currently underutilised part of the centre, creating a vibrant new hub for aspirational dining and leisure concepts at Dundrum.
The regeneration of Ashgrove Terrace will breathe life back into this underused residential terrace. By using sympathetic architecture that draws on the heritage of the houses and enhances their period character, Fallon & Byrne’s new store will be a modern interpretation of these historic buildings providing a unique backdrop for Pembroke Square.
Hammerson’s vision for Pembroke Square will also bring to Dundrum and the surrounding region, a stunning new 6, 000 sq ft (550sqm) of public realm. The new square has been curated especially to be able to host its own dedicated programme of events for shoppers and visitors throughout the year.
Plans for Pembroke Square also incorporate an additional 3,500 sq ft (320sqm) restaurant space and a new 8,000 sq ft (700sqm) basement level leisure space located directly under the square.
Simon Betty, Hammerson Director of Retail Ireland, said: “Fallon & Byrne is a fantastic brand to welcome to Dundrum. Bringing the finest Irish and international artisan foods and a high quality dining experience, the brand will deliver a real step change in the food and beverage offer at the centre.
“Our vision for Pembroke Square is to create a new destination within Dundrum that combines a vibrant dining and leisure space with an area of exceptional public realm that will become a new focal point for visitors to enjoy throughout the year.”
Annette Kröger, CEO of Allianz Real Estate Northern and Central Europe, commented: “Dundrum Town Centre is our biggest investment in Ireland and a flagship investment in the global real estate portfolio of Allianz. Together with Hammerson, we are very pleased to have successfully secured Fallon and Byrne, enabling us to deliver the best results for the customers, tenants and investors of Dundrum Town Centre.”
Fiona McHugh, Managing Director, Fallon and Byrne added: “We are delighted to bring our signature shopping and dining experience to Dundrum town centre. Our aim is to create something truly special in the soon-to-be-restored heritage buildings that lie at the heart of Pembroke Square, which we believe will be a dynamic new quarter within the centre.”
Subject to planning approval, construction on the Pembroke Square development will commence shortly.
*The Dundrum Partnership is a trading name of Dundrum Retail Limited Partnership, the Hammerson and Allianz 50:50 joint venture entity that owns Dundrum Town Centre
When introducing a property investment opportunity to PIMCO Prime Real Estate you acknowledge that we are under no obligation to accept your introduction or enter into any agreement with you. Fees, commission or other payments in respect of introductions shall only be payable where there is a signed written agreement to that effect entered into between PIMCO Prime Real Estate and the introducer. By submitting an introduction to PIMCO Prime Real Estate you shall be deemed to have accepted the aforementioned terms.
"PIMCO Prime Real Estate” is a PIMCO company that includes PIMCO Prime Real Estate GmbH, PIMCO Prime Real Estate LLC, and their subsidiaries and affiliates: PIMCO Prime Real Estate GmbH (Company No. 158768, Seidlstrasse 24–24a, 80335 Munich, Germany), PIMCO Prime Real Estate GmbH Belgium Branch (VAT No. BE 0841.512.711, Boulevard Roi Albert II, 32, 1000 Brussels, Belgium), PIMCO Prime Real Estate GmbH France Branch (SIRET No. 509 339 669 00053, 50-52 Boulevard Haussmann, 75009 Paris, France), PIMCO Prime Real Estate GmbH Italy Branch (Numero REA MI-2107576, Piazza Tre Torri, 3 20145 Milano, Italy), PIMCO Prime Real Estate GmbH Spain Branch (NIF W2760686B, Paseo de La Castellana, 200 Edificio Spaces, 28046 Madrid, Spain), PIMCO Prime Real Estate GmbH Sweden Branch (VAT No. SE516411865401, Norrlandsgatan 18, 111 43 Stockholm, Sweden), PIMCO Prime Real Estate GmbH UK Branch (Company No. FC036236, 11 Baker Street, London W1U 3AH, United Kingdom), PIMCO Prime Real Estate Asia Pacific Pte Ltd (UEN 202000233H, 12 Marina View #17-02 Asia Square Tower 2, Singapore 018961), PIMCO Prime Real Estate (Shanghai) Co, Ltd (Company No. 91310115MA1K4KBT0L, 479 Lujiazui Ring Road, Shanghai Tower, Pudong New District , Shanghai 200120, People’s Republic of China), PIMCO Prime Real Estate Japan GK (Company No. 0104-03-022895, 1-6-2 Marunouchi, Chiyoda-ku, Tokyo 100-0005, Japan), PIMCO Prime Real Estate LLC (File No. 5234055, 1633 Broadway, New York, NY 10019-6999, USA). PIMCO Prime Real Estate LLC is a wholly-owned subsidiary of Pacific Investment Management Company LLC, and PIMCO Prime Real Estate GmbH and its affiliates are wholly-owned by PIMCO Europe GmbH. PIMCO Prime Real Estate GmbH operates separately from PIMCO. PIMCO Prime Real Estate LLC investment professionals provide investment management and other services as dual personnel through Pacific Investment Management Company LLC.
PIMCO Prime Real Estate is a trademark of PIMCO LLC and PIMCO is a trademark of Allianz Asset Management of America LLC in the United States and throughout the world.